BUILDING LONG-TERM SUSTAINABLE BRAND VALUEEstablishing a resilient brand impact not only generates favourable impressions about the brand but also enables marketers to pursue sustainable growth in the long term. A brand’s sustainability is its knack to thrive and expand today without compromising its future growth potential. It is more of a compr
ESTABLISHING A SUSTAINABLE IMPACT FOR YOUR BRANDEstablishing a resilient brand impact not only helps create favourable impressions about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its ability to persist and evolve today without jeopardizing its future growth potential. It is more of a
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